ForeverLawn is the leading artificial turf company known for developing high-performance synthetic grass systems designed to solve real-world challenges. From residential lawns and commercial spaces to sports fields and pet environments, we deliver solutions where natural grass falls short, so every landscape can be beautiful, safe, and resilient. That’s Grass Without Limits.
A family business from the start, ForeverLawn is the longest-standing privately held company in the turf industry, allowing us to preserve the values that have always defined who we are. Our nationwide dealer network brings together local expertise and personal service with the strength, innovation, and consistency of a trusted national company.
Our Philosophy
We believe the best solutions are shaped by real‑world demands, not manufacturing convenience. We started in the field, meeting customers in their backyards and listening to their challenges, and then developed purpose‑built systems tailored to each environment.
We reject the idea that one size fits all. Every application is unique, and the product should reflect that. Whether it’s for landscapes, playgrounds, pets, or athletic fields, we design each solution specifically to deliver the best possible performance and experience. In a market trending toward convenience over performance, our commitment to purposeful design continues to set us apart.
We also believe relationships matter. Our customers are partners, and our responsibility extends beyond the project. We are dedicated to supporting them long after installation, building lasting relationships rooted in trust and service.
Natural grass has its limits. Too much or too little rain, inconsistent sunlight, heavy use, and pets can make it difficult, and sometimes impossible, to maintain. Where natural grass falls short, we step in with solutions designed to go further. That’s Grass Without Limits.
More than a product — a promise. These three principles guide every dealer, every installation, and every relationship we build.
Learn More About What Makes Us Different
The ForeverLawn Family
In 2002, Dale and Brian Karmie made a daring move from Northern Ohio to Albuquerque, New Mexico, to join the emerging artificial turf industry. They took a leap of faith and decided to start a new dealership—with absolutely no experience.
Over the next three years, the Karmie brothers developed the ForeverLawn Dealer Network: a collection of independent business owners dedicated to bringing premium artificial turf solutions to their local communities. ForeverLawn grew in size and capability, crafting unique product lines tailored to specific unmet needs in the industry.
Today, ForeverLawn has more than 80 dealers across the United States and Canada and continues to develop innovative ways to improve spaces and lives. The Karmie brothers have stayed true to their roots, hiring quality people and helping dealers establish flourishing ForeverLawn businesses of their own. ForeverLawn now consists of several generational, legacy dealerships which have each become leaders in their communities and influencers across the industry. The company’s history and continued growth positions ForeverLawn as a solution-driven organization which provides premium synthetic grass products for a world of Grass Without Limits.
Learn more about Dale & Brian’s story in their book, Grass Without Limits.
Learn MoreRooted in Values
These values are our foundation and guide our teams in everything we do. Just like grass needs solid roots to grow, these values will help us stay grounded in what matters.
As Christian men, our founders have relied on their faith in Jesus Christ to direct their decisions and shape their business. By faith, the Karmie brothers stepped into the unknown to start ForeverLawn, knowing it was what they were called to do. As the company has grown, faith continues to be its anchor, driving our values, operations, and how we treat our team and our customers.
What began as a venture between two brothers has always been rooted in family. It was never just about building a business; it’s about building a life that prioritizes the people who matter most and a legacy that’s worth passing down. We’ve built our company around that belief, creating a culture where family truly comes first. Because when people are grounded in what matters most, it shows in how they live, lead, and serve others.
At ForeverLawn, our focus is on building relationships, not closing transactions. With our team, dealers, customers, and partners, we invest in genuine friendships rooted in trust and shared purpose. Because meaningful impact is created together.
As proud Americans, we are incredibly grateful for the freedoms and opportunities our country protects and provides. That foundation allowed us to build a value-driven company and take ownership of our future. Valuing that freedom, we seek to cultivate an environment that empowers people to exercise creativity, ownership, and personal responsibility.
At ForeverLawn, we embrace the idea that work and fun should go hand-in-hand. We spend too many hours at work not to have fun and enjoy what we do. Our culture encourages collaboration, creativity, and moments of celebration throughout the workday.
Although it breaks the pattern, grit earns its place in the ForeverLawn Fs. We believe it’s the one common attribute that defines successful businessmen. It’s resilience, persistence, and the willingness to push through obstacles. No matter the challenge, we remain committed to bringing our best and delivering the best solutions for our customers.
Our Dealers
ForeverLawn dealers are entrepreneurs who believe in ForeverLawn’s commitment to integrity, quality, and innovation in all facets of business. These business owners have the benefits of an established, reputable brand united with the freedom of an independent business. Our dealers give roots to our national company, bringing proven synthetic grass solutions to a variety of local communities throughout North America.
Our dealers are the heart of all we do. We’re passionate about turf, but we are bound by our purpose to support, empower, and encourage our dealers. Their growth is intertwined with ours, distinguishing us from the rest of the industry. ForeverLawn dealers are not merely suppliers or resellers; they are extensions of ForeverLawn, trained and experienced in ForeverLawn business practices, product knowledge, and values.
FAQ
ForeverLawn services both residential and commercial customers across all brands. We have artificial grass solutions to meet any need or fit any application.
ForeverLawn’s expansive portfolio of projects covers everything from residential homes and commercial sports fields, to smaller recreational applications such as communal dog parks, public playgrounds, and golf training facilities. Our clients include national brands specializing in playground design and canine care, high-profile organizations and individuals such as the Cleveland Browns and Cesar Millan, and countless local golf courses, schools, sports teams, and families across the country.
ForeverLawn offers a wide array of diverse product lines. Our primary brands are K9Grass, SportsGrass, GolfGreens, LandScapes, Playground Grass, and EquineGrass, with each brand serving a different distinct need in the industry.
Each ForeverLawn dealer provides a two-year minimum installation warranty, integrated with the installation support and expertise provided in our Closed Loop Warranty System, with our longest warranties extending up to 15 years.
Since our products cover a variety of diverse needs, each ForeverLawn dealer is trained in application-specific methods which are continually improved and refined. It’s an ongoing process led by our Installation Support Team: a group of experts dedicated to crafting the most efficient, effective, and impressive installations possible.
By prioritizing our core values of integrity, quality, and innovation in our approaches to products, processes, and customer service, ForeverLawn has consistently led the synthetic turf industry in safety, durability, performance, and realistic appearance. Our dealer network also makes a difference, allowing us to provide the service of a local business with the expertise and resources of a national brand.
You can find your local dealer through our Dealer Map here, or by calling the ForeverLawn Home Office where we will connect you with a nearby dealer that can help with your project.
If you’re interested in becoming a ForeverLawn dealer, just fill out our business opportunities form to learn more about what a ForeverLawn dealership looks like in your community. If you’re looking to join our Home Office team, simply fill out the form here to begin the process.
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