Premium Product Portfolio
Access our complete line of industry-leading synthetic grass products, designed for high-quality performance.
Own Your Future with ForeverLawn
At ForeverLawn, we empower passionate entrepreneurs to turn their ambition into action. Own a $1.5M+ dealership and transform your community with premium synthetic grass.
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Avg Dealer Revenue: $1.5M+
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Low Entry Investment
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Home Office Support Staff
Solve Real Problems. Build Real Impact.
What if your next business move was about more than profit? What if it opened the door to more: the freedom to run your own business, the opportunity to impact in your community, and the chance to build a legacy?
At ForeverLawn, we improve landscapes with innovative solutions that solve real problems for local communities. We lead with integrity, quality, and innovation, and we partner with people who want to do the same. Becoming a ForeverLawn dealer, you step into a network of value-driven leaders. You have the benefits of an established, reputable brand united with the freedom of an independent business.
Join the Pioneers Leading a $2B Industry
The synthetic grass industry is booming. The market already exceeds $2 billion and is on track to surpass $6 billion by 2035. Demand is rising across residential, commercial, and specialty applications. ForeverLawn continues to push the industry forward with innovative technologies.
Partner with the brand that’s led the industry for more than 20 years and build your future.
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Market Size
$0B+
Total addressable market in the synthetic grass industry
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Average Dealer Revenue
$0.0M+
Typical annual revenue for established dealers
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Year-Over-Year Growth
10-15%
Industry growth rate as demand continues to accelerate
Hear the Story. See the Vision.
ForeverLawn founders Dale and Brian Karmie started on the ground as artificial turf dealers over 20 years ago. They built the ForeverLawn network to give others the support they didn’t have. Hear how it started, what drives it today, and what it takes to succeed as a ForeverLawn dealer.
Hear from Current Dealers
Why Our Dealers Chose ForeverLawn
A Network of Dealer Support
Why Did You Choose ForeverLawn
How ForeverLawn Changed Our Lives
Why Partner With Us
The ForeverLawn Advantage
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Comprehensive Training
Extensive onboarding and ongoing education to keep you up-to-speed on the cutting edge of the industry.
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Marketing & Lead Gen Support
Your artificial turf dealership benefits from national campaigns, co-op advertising, and qualified lead generation.
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Protected Territory
Exclusive territory rights to confidently establish your artificial turf business as the market authority.
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Technical Support
Dedicated support team offering guidance on installation, products, and troubleshooting.
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Competitive Pricing
Attractive dealer pricing structure to maximize your business’s margin on every sale.
Six Specialized Product Lines to Serve Every Market
Your Path Forward
It’s Easy to Get Started
You won't be doing this alone. ForeverLawn provides comprehensive support at every stage of your journey.
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Apply
Submit the form below. A member of our Onboarding Team will contact you within 48 hours.
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Assess
Work with the Onboarding Team to assess your market and determine if a dealership is right for you.
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Connect
Connect with our Leadership Team about your proposed market and strategy.
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Strategize
Visit our Home Office in Louisville, OH, to meet with Dale, Brian, and the Home Office Team and present your go-to-market strategy.
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Sign
Upon completion of a successful background check and dealership approval, sign a ForeverLawn Exclusive Dealership Agreement.
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Launch
Complete in-person onboarding training in Ohio and start your dealership with the full support of the Home Office Team.
Limited Availability
Available Markets. Secure Your Territory.
High-demand regions are filling quickly. Explore available markets and claim your exclusive territory before it's too late.
Limited Availability, Act Now
Explore our priority markets below. If there is a market you're looking to claim that is not listed, please reach out to confirm availability and discuss options.
- Montgomery
- Huntsville
- Tucson
- Little Rock
- San Diego
- Los Angeles
- Fresno
- Santa Barbara
- Ventura
- San Jose
- Boulder
- Colorado Springs
- Denver
- New Haven
- Dover
- Jacksonville
- Tallahassee
- Gainesville
- Augusta
- Evansville
- Baton Rouge
- Baltimore
- Detroit
- Jackson
- Reno
- Concord
- Albuquerque
- Las Cruces
- Syracuse
- New York City
- Long Island
- Fargo
- Eugene
- Providence
- Columbia
- Chattanooga
- Memphis
- El Paso
- Amarillo
- Tyler
- St. George
- Virginia Beach
- Roanoke
- Richmond
- Charleston
Setting You Up For Success
Dealer Resources
Our Core Values
Integrity. Quality. Innovation.
Our Values
The ForeverLawn Fs
These values are our foundation and guide our teams in everything we do. Just like grass needs solid roots to grow, these values will help us stay grounded in what matters.
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Faith
As Christian men, our founders have relied on their faith in Jesus Christ to direct their decisions and shape their business. By faith, the Karmie brothers stepped into the unknown to start ForeverLawn, knowing it was what they were called to do. As the company has grown, faith continues to be its anchor, driving our values, operations, and how we treat our team and our customers.
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Family
What began as a venture between two brothers has always been rooted in family. It was never just about building a business; it's about building a life that prioritizes the people who matter most and a legacy that's worth passing down. We’ve built our company around that belief, creating a culture where family truly comes first. Because when people are grounded in what matters most, it shows in how they live, lead, and serve others.
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Friends
At ForeverLawn, our focus is on building relationships, not closing transactions. With our team, dealers, customers, and partners, we invest in genuine friendships rooted in trust and shared purpose. Because meaningful impact is created together.
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Freedom
As proud Americans, we are incredibly grateful for the freedoms and opportunities our country protects and provides. That foundation allowed us to build a value-driven company and take ownership of our future. Valuing that freedom, we seek to cultivate an environment that empowers people to exercise creativity, ownership, and personal responsibility.
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Fun
At ForeverLawn, we embrace the idea that work and fun should go hand-in-hand. We spend too many hours at work not to have fun and enjoy what we do. Our culture encourages collaboration, creativity, and moments of celebration throughout the workday.
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Grit
Although it breaks the pattern, grit earns its place in the ForeverLawn Fs. We believe it’s the one common attribute that defines successful businessmen. It’s resilience, persistence, and the willingness to push through obstacles. No matter the challenge, we remain committed to bringing our best and delivering the best solutions for our customers.
Frequently Asked Questions
Have Questions?
In 2002, ForeverLawn founders Dale and Brian Karmie stumbled upon the emergent industry of artificial turf and made a daring move from Northern Ohio to Albuquerque, New Mexico. In 2004, when the company they represented declared bankruptcy, Dale and Brian took another leap of faith and officially launched ForeverLawn.
ForeverLawn dealers are not merely suppliers or resellers. They are individual businesses that act as extensions of ForeverLawn, and are trained and experienced in ForeverLawn business practices, product expertise, and values. These business owners have the benefits of an established, reputable brand paired with the freedom of an independent business. This model creates roots for our national presence, bringing proven synthetic grass solutions to a variety of local communities across North America.
ForeverLawn equips its network of certified turf installers through comprehensive, hands-on ForeverLawn installation training held throughout the year at our Louisville, Ohio campus. Installers receive dedicated training across each application—from playground grass and pet turf to sports fields and landscape systems—reinforcing proven installation best practices.
Ongoing guidance from the ForeverLawn Installation Support Team ensures continued success in the field, so every dealer delivers consistent, high-quality results.
ForeverLawn offers a wide array of diverse product lines. Our primary brands are K9Grass, SportsGrass, GolfGreens, LandScapes, Playground Grass, and EquineGrass, with each brand serving a different distinct need in the industry.
The ForeverLawn “headquarters” (otherwise known as our Home Office) is located in Louisville, Ohio.
This philosophy is one of the driving forces behind ForeverLawn. Every interaction is seen as an opportunity to leave things better than we found them. Service-oriented customer interactions, quality commitment on installs, maintaining the highest standards in products and processes: it’s all part of our desire to improve the spaces we enter.
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