14. The Parkchester Field: Part 1

Did you ever catch a tiger by the tail?

In late spring of 2005, the business had been operating as ForeverLawn Inc for just over a year. Dale and Brian were still in Albuquerque, had close to a dozen dealers set up, and were starting to see inquiries roll in. One evening, they received an email for a project they had never done before. You know the Karmie brothers – if the question is out there – so is the answer. Had they installed this type of project yet? No. Could they figure it out and do it well? Yes. 

When there’s a challenge, they’ll always rise to the occasion.

It turns out that this guy owned a playground company that was doing work in New York City, and the customer wanted a field-installed as well. They agreed to complete the 60,000-square-foot installation, obtained a down payment, and the process began. 

The to-do list was long – they needed to figure out how to fulfill this tall order: from what drainage system to utilize to gathering a team. How would they accomplish this? Listen in as the brothers talk through the planning process of what would be the jump start to the business becoming truly profitable.

Episode Highlights: 

  • Do you install football fields?
  • How are we going to do this?
  • Finding equipment
  • Recruiting a team of dealers to help
  • Getting the job done
  • Introduction to Apple products
  • Be willing to step out of your comfort zone

Links Mentioned in Episode/Find More on ForeverLawn: