Become a Successful Business Owner with a PROVEN PATH TO SUCCESS
Is a ForeverLawn® dealership right for you?
For an investment of $30,000 - $50,000, you can start your own business!
Welcome to the world of synthetic grass—an exploding industry with exceptional business opportunities for those with an entrepreneurial spirit, like you. Since our inception, we’ve sold over 31 million square feet of artificial turf collectively, and that number only continues to climb.
We have 70 support staff at our home office, and over 65 dealers across the United States and Canada. We have established a proven business model that has created success for so many entrepreneurs across the country, and we’d love for you to be a part of that success!
Capitalize on a Leading Brand in an Exploding Market
Sales of artificial turf in North America exceed $2 billion annually**
Artificial turf sales are projected to grow by more than $1 billion over the next 3 years***
Historical ForeverLawn sales of over $300 million*
Overall ForeverLawn annual growth rate of 37% in 2019
Results we’ve seen from current ForeverLawn dealers*:
$250,000 first year revenue or higher*
- 25% Year Over Year growth rate*.
- Average annual dealership revenues exceeding $1 million*.
- Freedom to control their own schedule.
- Satisfaction of helping customers solve problems.
- Ability to build a winning business.
- Joy of being a part of a winning team.
* Revenue and growth numbers are averages based on our 59 dealership data points. Past performance is not a guarantee of future results.
** Source: 2014 Synthetic Turf Council sourcing presentation
*** Source: Business Wire report - Global Artificial Grass Turf Market 2019-2023
Starting Your Own Dealership is Easy with Our Proven System
Launch Your Business Quickly
ForeverLawn provides a step-by-step checklist and a collection of business forms and templates to simplify the initial start-up processes, giving you the key components to get your business started right.
Receive Training from Experienced Professionals
Learn how to run a business, market effectively, sell solutions, and become an effective leader. ForeverLawn provides a level of training and personal development that is part of the reason for our dealers’ success.
Work side-by-side with experienced ForeverLawn certified installers to learn our unique, proven installation methods. You will also receive a variety of tools to use in your business, and ongoing support and training to keep your installation techniques up-to-date.
Leverage an Established, Respected Brand
ForeverLawn supplies its dealers with an advanced system that offers proven results. You will receive expert sales training and a professional sales kit that takes the guesswork out of sales and teaches you how to leverage our unique vertical brand strategy.
Use Startup Materials to Your Advantage
A complete package of literature, tools, and promotional materials will enable you to quickly establish brand dominance in your market. When you become a ForeverLawn dealer, you’re supported every step of the way.
Become the Premium Provider in Your Market
We’re not just ahead of the curve, we’re defining it! As a ForeverLawn dealer, you will be the only representative in your market authorized to sell our DuPont™ ForeverLawn® line of premium synthetic grass products, in addition to our other specialized products.See Available Markets
Get UNPRECEDENTED Marketing Support
We’ll provide you with highly effective, proven marketing and advertising techniques and training to help grow your business.
A complete, custom corporate identity is provided to you from day one. Every ForeverLawn dealer is offered the following:
- Custom logo and business cards.
- Print and digital ad campaigns.
- Search-optimized web presence.
- Trade show opportunities.
- Graphic design and development.
- Extensive collection of marketing collateral.
- Professional video and photo library.
What Our Dealers Are Saying
“ForeverLawn really was an opportunity for me to get my arms around something and grow it the way I wanted to grow it. Everybody at ForeverLawn represents the highest integrity in the company. When looking for a company to start, that was important to me. I felt like when you have the best product, attractive pricing, and that integrity, it’s a winning combination.”
“The opportunities here are great. The support for the ForeverLawn team is tremendous. When you have people cheering you on and encouraging you, you get success, and you get to share that success with one another.”
“I have five kids and the ability to have my own business and my own schedule is invaluable. I think the key word is ‘freedom.’ As I grow more and more into this business, I start seeing more and more potential. I drive around town and look at different things and I picture turf everywhere.”
“We just both felt like it was such a great company with so much opportunity. And the products were incredible. They were unlike anything we’d ever seen before. Really, all we have to do is hold a sample and the differences are immediately and visually obvious. It really is what you put into it. If you work hard, people at ForeverLawn are willing to help you and support you.”
Ten Easy Steps to Becoming a ForeverLawn Dealer
Submit a dealership inquiry form online.
A ForeverLawn new dealer onboarding team member will contact you within 48 hours.
Work with the onboarding team to assess your market and complete the necessary due diligence to ensure ForeverLawn is the right fit for your business.
Review business opportunity plan with new dealer onboarding team.
Have a phone call with ForeverLawn owners, Dale and Brian Karmie. This is an opportunity to meet, ask questions, share ideas, and discuss business plans and operation.
Visit the ForeverLawn home office in Louisville, Ohio, to meet Dale, Brian, and the home office team.
Complete drug and background check.
Upon dealership approval, sign a ForeverLawn Exclusive Dealer Agreement.
Complete onboarding training in Ohio.
Start your own ForeverLawn dealership with the full support of the home office team and onsite installation liaisons.
Join a Winning Team for as Little as $5,000 Down!
Does a ForeverLawn dealership sound right for you? You can join a winning team for as little as $5,000 down as an initial investment. Contact us today by completing the form on this page, and we’ll reach out to talk about new opportunities!
Have Questions? Take a look at our new dealer FAQs.Choose Freedom
Interested in a rewarding business training experience?
We are proud to offer the ForeverLawn Business Development program to smart individuals with an entrepreneurial spirit looking to gain more experience and kickstart a rewarding career. Whether you just graduated high school and are looking to ignite your entrepreneurial spirit, or you’re looking for a career change that gives you more freedom, this is an opportunity you can’t pass up.Learn More & Apply