36. A Peek Behind the Curtain

What do you do when the best part of your business becomes the worst part of your business?

In late 2005 and early 2006, the volume sold in the California market had come to a grinding halt. A once thriving market was now yielding no volume. What had gone wrong?

Brian and Dale began to look into this situation and were alarmed by what they found. In an effort to help revive a once flourishing market, the brothers agreed to service the sub-dealers as dealers directly, receiving orders, placing orders, and shipping products to the 5 or 6 sub-dealers, allowing the original dealer to keep the profit and enabling him to focus on selling more volume.

Thinking they were aligned, Dale and Brian proceeded with their plan. However, a month later, the California dealer expressed dissatisfaction, claiming changes were made to the agreement without his consent. Brian gave him an ultimatum: adhere to the agreed plan or terminate the exclusive dealer agreement in 60 days.

After giving the dealer these options, they received communication from his attorney. Dale and Brian would never have guessed what would happen next. 

So tune in for more on this cautionary tale, and stay tuned through the upcoming season as the brothers dive into what became a decade-long legal battle.

Episode Highlights: 

  • Business volume in California began to decline.
  • What was the root of the problem?
  • Changes needed to be made.
  • The disgruntled employee.
  • Why was no one in California coming to the conference?
  • Finding a solution to the problem.
  • Different perspectives and miscommunication.
  • The frivolous lawsuit and the cliffhanger.

Links Mentioned in Episode/Find More on ForeverLawn:

This show has been produced by Adkins Media Co.