S4 E20: 7UP & a Pair of Shoes

What do a can of 7UP and a pair of dirty shoes have to do with closing a sale and building meaningful relationships? 

In this episode, Brian and Dale reflect on a small but powerful story that highlights how thoughtful gestures—no matter how simple—can make a lasting impact. Sometimes, it’s not about the product or the pitch; it’s about showing people you truly see them.

With humor and candid storytelling, the brothers unpack lessons from early business days. Along the way, they explore what it means to be others-focused, how to read the room, and why receiving well is just as important as giving.

Whether you’re in leadership, sales, or simply navigating day-to-day relationships, this episode is a reminder that small acts of kindness and awareness can open big doors—and leave a legacy far beyond the transaction.

Episode Highlights: 

• Relationship matters.
• Reading the Room in Sales and Life.
• Being Others-Focused.
• Leaving a Legacy Beyond the Transaction.

Links Mentioned in Episode/Find More on ForeverLawn:

This show has been produced by Adkins Media Co.